In 1997, Marvel Comics was struggling. The market was in a slump, sales were down, and some of its marquee series were on the verge of cancellation. The company had spent hundreds of millions of dollars acquiring companies like Fleer, Panini, and Heroes World only to file for Chapter 11 bankruptcy protection. Things looked bleak, to say the least.
In this midst of its financial meltdown, Marvel made the
decision to cancel such long-running titles as Fantastic Four, Iron Man,
Captain America, and Avengers due to lackluster sales. The characters
themselves, along with a few others, were licensed out to Image Comics founders
Jim Lee and Rob Liefeld, who relaunched those titles under the banner of Heroes
Reborn. The X-Men-led event Onslaught led the way by seemingly
killing off those characters to make room for four new series set in an
entirely different world. For a full year, those characters were written in
their own shared universe, separate from Marvel’s main line of comics, in the
hope that Lee and Liefeld’s modern style of art and writing would boost sales.
Ironically, this led to one of the most memorable
innovations in comics history.
Into this void stepped Kurt Busiek and Mark Bagley with a new ongoing series titled Thunderbolts with a tag line, “justice, like lightning” borrowed from a 17th century poet named Thomas Randolph. Six new heroes stepped forward to take up the burden of protecting New York and the world in the absence of the fallen heroes. Citizen V, Meteorite, Atlas, MACH-1, Songbird, and Techno were featured in existing titles for a few months before the premier of their own book, generating a level of excitement and attention from readers that Marvel hadn’t enjoyed in years. When the new series debuted, it was an instant sellout and had to be reprinted to meet the demand.
But there was a catch that only added to fans’ fascination
with the new characters: they weren’t really heroes at all. They were villains
in disguise.
At the end of the first issue, Citizen V reveals himself to
readers as none other than Baron Helmut Zemo, one of Captain America’s most
memorable villains and leader of the Masters of Evil. The other Thunderbolts
are revealed as long-established (but mostly B-level or C-level) villains:
Moonstone (Meteorite), Goliath (Atlas), Bettle (MACH-1), Screaming Mimi
(Songbird), and Fixer (Techno), all of whom are loyal soldiers for Zemo.
As the series progressed, it became clear that this was more than a simple, one-dimensional story about a villainous plot. Zemo was so evil he was all but irredeemable, but gradually most of the other Thunderbolts began to question their own life choices. A few issues later, Busiek and Bagley introduced a new character: Hallie Takahama, a teenage girl who eagerly joined the team under the impression her teammates were legitimate heroes. Her enthusiasm and purity of heart rubbed off on many of her fellow Thunderbolts, and when the story climaxed with the revelation of Zemo’s ultimate plan for world domination they were left with a choice: follow the plan like the bad guys they had always been or betray Zemo and save the world.
What made the series to remarkable was the depth with which Busiek and Bagley portrayed so many characters who had previously been considered little more than jokes. All of a sudden, they all had pasts, motivations, hopes, fears, and internal conflict. Many of them looked at themselves and decided they liked the people they had become while posing as heroes than the criminals they had been for most of their lives. Being celebrated and respected was a heady experience for people who had always lived in the shadows of society, and they weren’t eager to give it all up.
Busiek’s focus on writing his characters as people
instead of just the costumes they had always been had a lasting impact on the
comic book industry. The human conflict of people who choose to risk death
against overwhelming threats is echoed in modern comics, films, and animation. He
and Bagley deserve a lot of credit for that, among other things they’ve
achieved in their careers. I’ve loved so many other titles they’ve worked on,
including Avengers, Ultimate Spider-Man, Marvels, and many
more. But I’ll always remember them most fondly for what they did on Thunderbolts.






